Top 5 TED Talks on How to Boost Your Business

TED Talks is one Internet resource which is certainly worth using. It offers a comprehensive range of video content regarding speeches, talks and lectures presented by motivational speakers, business leaders and experts. Whether you are looking for a new way to approach business management and thus the top 5 TED talks on how to boost your business or an unconventional outlook on getting consumers to use your product, you will benefit from watching, downloading and sharing the TED Talks.

Here is our choice of the Top 5 TED Talks on how to boost your business marketing success.

 

  1. How to Start a Movement

Derek Sivers explains the energy behind starting a movement. It does not just take one. It takes two and if the third falls in then the movement is on its way. He uses a video clip illustrating in practice just how easy it indeed is to create a massive following for your ideas, products, beliefs, and brand.

 

Watch the Video on How to Start a Movement

 

  1. How to Get Your Ideas to Spread

Seth Godin explains the details on what grabs attention using the sliced bread story to illustrate the why and when an idea, product or brand grabs attention. Listen carefully and you will gain an in-depth understanding of why people ignore the ordinary in a world where they are overwhelmed with choices. The sliced bread story is about the time it took for sliced bread to become a popular concept, even though the invention is so simple and straightforward that you have to wonder why you never thought of it.

 

Watch the Video on How to Get Your Ideas to Spread

 

  1. How to Make Choosing Easier

Still on the topic of far too many choices to deal with, Sheena Iyengar explains how you can improve the level of customer experience by helping the customers to make a choice. Remember – they are bombarded with options daily and with 100s to choose from they may simply make no choice or ignore your great offering because someone else made it easier for them to choose.

 

Watch the Video on How to Make Choosing Easier

 

  1. Life Lessons from an Ad Man

Rory Sutherland provides a humorous talk about the bad rap that advertising has and why businesses, irrespective of the negativity surrounding advertising, cannot survive without promotion, marketing and selling. He skilfully shares a few of his own life lessons on why it is better to persuade rather than force and why perception is so important in getting a boost for your business. His talk provides insight on how and why it is important to change perception rather than having to change your product to fit perception.

 

Watch the Video on Life Lessons from an Ad Man

 

  1. Single Biggest Reason Why Start-ups Succeed

Bill Gross offers insight regarding what leads to success and what leads to failure. He looks at the common characteristics of the most successful start-ups today including Instagram and Uber. He has extensive experience in finding and fostering start-ups. The talk provides valuable tips on the five most important factors for start-up success.

Watch the Video by Bill Gross on the Single Biggest Reason Why Start-ups Succeed.

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