Consistency and a Solid Marketing Plan are the Winners!
No doubt consistency and a solid marketing plan are the winner concepts whether applicable to content and online marketing or offline advertising. If you stop and start again you lose the momentum gained. This means that customers will not remember your brand. They will, however, remember the competitors. You must engage with customers. Keep handing out flyers, business cards, and brochures. Ongoing visible marketing such as banners, regular promotions and mail messages will create a consistent marketing message.
A solid marketing plan must be in place. This will help you deal with the costs of marketing and will ensure that your specials run at specific intervals and that your message will be in front of the customers at all times. This is where it becomes important to plan your budget well ahead.
It doesn’t help you start a business with a huge bang and then disappear from the front for a few weeks and then make a huge effort again. You lose money and you lose momentum. Be sure that you can keep your marketing going by planning your finances. Don’t overdo it and then run out of steam for a while.
Link your offline printed media marketing with your online efforts and start building credibility with customers. They prefer reliable companies above the fly-by-night, quick advertisers that disappear for days and then show up again.
Keep to your plans and use them as guidelines. With such you will be able to measure your marketing efforts to determine which ones bring in the most returns.
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