Ongoing Debate about Quality vs Price in Printed Media
The debate on quality vs price in printed media is ongoing, but one thing is for sure – you can’t expect superior quality print if you are not willing to pay or so everyone believed until the digital print revolution.
In the current technology driven environment, print-on-demand has become the most popular means to publish reports, books, brochures and even magazines. The reason is simple. Instead of creating master plates, requiring the printing of thousands of the same pages to actually make the process profitable, with digital print technology designs are made using computer technology. Changing the content is still labour intensive since the layout must be adapted and editing must be done, but getting the print job out is cost-effective.
You can now print one high quality book or brochure, ten of the same or even a thousand and still benefit from the low price. It is only once you print books of 200 pages or more and want to distribute 10 000 or so copies that you’ll want to use the traditional master plate print method.
When people thus say that the print media is dead, they don’t refer to normal advertising such as business cards, brochures, reports, banners and block prints. They refer to the traditional means of publishing books and magazines. You can thus get superior quality at an affordable price in printed media and thus gain the benefits of an excellent return on your marketing spending, especially when you make use of the specials offered at Clear Colour Concepts.
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