Pantone Colours

Pantone Colours

The accuracy of your corporate colours is very important when creating a brand that will provide longevity. All businesses that have a logo, should have their Pantone Colours aswell as their CMYK conversions which is your Full Colour breakdown. PANTONE™ is a colour...

Corporate ID Design

How to Choose the Logo in Corporate ID Design  Corporate identity entails the overall image a business wants to portray and yet, so many entrepreneurs do not pay enough attention to the corporate ID design aspect of starting their own business. Mistakes made during...

How To Supply Artwork For Print

Artwork is not just images put together, artwork is the total design, print consideration and printing finalisation of the file. The artwork requires an understanding of design principles and design necessities such as CMYK,  dpi, bleed, correct layout, correct colour...

Good Designers Work from Good Specs

Too often with the way that Microsoft Word and other programs that have so many design features, people find that it is easy to give a  design brief visually, however make no mistake, this is no substitution for the real design and creative thought processes, you...

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